BUILD A WEBSITE USING WORDPRESS AND START ONLINE MARKETING WORKSHOP
DATE: Jan 18, 2020, Sat, 8:30am - 4:30pm
WHERE:SFU Harbour Centre, HC 2260 Seminar Room, 515 West Hastings Street, Vancouver, BC
This is a value-packed 1-day workshop geared for
non-technical individuals and perfect for
small businesses who want
to get started on marketing their business on the web but prefer not to outsource. You can finally launch a company
website plus gain the knowledge to maintain it and market it online using SEO and Social Media techniques.
The workshop format involves a combination of instruction and hands-on activity. This workshop is NOT a certification program, nor is it a sales tactic to have you buy additional services. You will LEARN the material and then
MORNING � BUILD A WEBSITE USING WORDPRESS
1. Plan and layout your content
2. Content strategy, keyword, and competitive analysis
3. Create Pages & Blog Posts using WordPress
4. Learn to edit and manage your content and images
5. Soft-launch your website
At the end of this half you WILL HAVE A LIVE BASIC WEBSITE.
AFTERNOON � MARKET YOUR WEBSITE WITH SEO & SOCIAL MEDIA
1. Online Marketing Overview
2. Search Engine Optimization Basics
3. Back-linking Strategies
4. Understanding Website Traffic Statistics
& Key Performance Indicators
5. Overview of Social Media
At the end of the day you WILL HAVE STARTED THE SEO PROCESS FOR YOUR WEBSITE
PREREQUISITES: Registrants must bring their own Wifi enabled laptop to the workshop. Registrants must know their way around
the computer and be able to toggle back and forth between a few open windows on their Internet browser.
PRE-CLASS SETUP: You will need a registered domain name (eg. name for your website) and hosting account. Instructions and assistance on how to do this will be sent once you have registered.
QUESTIONS: For questions for further information about this course please email firstname.lastname@example.org